RetinaEyeDoctor.com was started one year ago! I remain as energized as ever about social media, the Internet and patient education. Creating one of the few objective souces of health information has been a lot of work…but also very rewarding and fun.
“Traffic” on the web is a good thing. Traffic refers to the number of people coming to a web site. The traffic here now approaches 2000 people per month!
Most of the traffic now comes from search engines such as Google (Bing and Yahoo being the two other major search engines). 65-70% of the visitors now come as a result of a “search.”
Initially, I’d write an article then promote the article, and web site, via Twitter, Facebook and LinkedIn. These are social media platforms. Basically, the traffic would increase when I wrote a new article, and decrease if nothing new were added.
I used this method for a solid 9 months. In the first year, I wrote over 200 articles for the web site. That’s almost 4 articles per week!
My 200 articles is a lot of content for any site. We now have a rock-solid base. Google really likes web pages with solid, relevant content that is updated regularly. Google rewards pages like this with higher rankings, or “visibility.”
As a result, this web page now starts popping up on Google searches. We are rising closer to the top. People see us on the first one or two pages, click and come to read. In other words, people are now finding the site on their own.
You may have noticed that I am not writing as frequently. This is the reason.
What Does This Mean? This has been a fun and rewarding year. I have spent 100’s hours learning about how to effectively use the Internet. I really enjoy it. I also feel my writing has improved.
On a local scale, patients are now self-referring after finding us on the Internet. It really is a new age! I have had patients from as far as Nigeria come and visit.
On a larger scale, I remain firm in my belief that more and more patients will be looking for relevant, credible health information over the Internet. More docs will, and should, take our lead. Slowly the quality of health information on the Internet will improve.
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